Dawna MacLean
Dawna has over 20 years experience as a creative coach, adviser, speaker, partner, strategist, writer, and consultant providing insightful and forthright leadership to ensure goals are realized. She has a proven track record of developing and implementing successful complex business strategies that have resulted in sustained growth and rich customer experiences. Dawna is passionate about the shared value movement and fostering meaningful change. Visit http://dawnamaclean.com
Eeny, meeny, miny… Gold
You have been digging for golden ideas to start Creating Shared Value (CSV) and are excited to begin creating profits with purpose that simultaneously drive sustainability, economic growth and social progress. You are ready to select an innovative project that will integrate social progress into your business strategies as a means of creating long term, [...]
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Digging For Gold
You have now seeded sponsorship to start Creating Shared Value (CSV) and are ready to begin examining ways to create profits with purpose that simultaneously drive sustainability, economic growth and social progress. You are ready to discover innovative opportunities to integrate social progress into your business strategies as a means of creating long term, sustainable [...]
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Seeding Your Journey To Create Profits With Purpose
Creating Shared Value (CSV) is not about your corporate responsibility, it is about the opportunity to create profits with purpose that simultaneously drive sustainability, economic growth and social progress. Corporate Social Responsibility (CSR) strategies typically come at a cost, using corporate economic profits to aid with social progress, but what we are talking about here [...]
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Transformative Discussions About Creating Shared Value
Suppose you are ready to Pair Passion with Purpose to Create Shared Value. You’ve asked yourself the key questions to begin Enabling Shared Value and you are excited to get started. Key to the success of your mission is creating awareness and initiating a dialog that educates and motivates others to support this movement. When [...]
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Enabling Shared Value
Let’s assume you are as excited as I am about Pairing Passion with Purpose by Creating Shared Value. You recognize that not all profit is equal and that you can enhance your profitability while simultaneously advancing the social and economic conditions of your community. You want to rethink your purpose and leverage the proven concepts [...]
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Pairing Passion With Purpose By Creating Shared Value
Gone are the days when pairing passion with purpose had to come at a cost. We do not have to sacrifice our prosperity to help our communities prosper. Until recently, social wellbeing was primarily left to the not-for-profits, NGOs and government. Corporations have contributed via their Corporate Social Responsibility strategies but again, at a cost, [...]
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