by Motivated Magazine | Mar 27, 2012 | Strategize
Face it. Today the word “brand” is thrown around about as much as a Spalding ball at a Lakers Game. This means one of two things are happening: either everybody “gets-it” or most people don’t, and they just pass it on anyway without getting clarification about what it...
by Motivated Magazine | Jul 11, 2011 | Strategize
One thing is for sure, branding is big business. From Mom and Pop entrepreneurs to global conglomerates, creating the perfect brand can be costly. If you ask most people, “What is a brand?” they’ll respond with a name or refer to a logo. The global power brands are...
