by Motivated Magazine | Jan 8, 2013 | Brand
People often ask me how I managed to take the idea for Build-A-Bear Workshop¨ and create the successful brand that it is today. I tell them that it started when I simply allowed myself to dream. I have always been a dreamer, and in 1971 when I graduated from...
by Motivated Magazine | Jan 8, 2013 | Market
Never in my life did I expect to be a soap maker. I don’t particularly love (or even enjoy) cleaning and I probably received a courtesy pass in my high school chemistry class. I’m not the smartest, most creative or the best looking person you will meet. In fact, I...
by Motivated Magazine | Mar 27, 2012 | Strategize
Face it. Today the word “brand” is thrown around about as much as a Spalding ball at a Lakers Game. This means one of two things are happening: either everybody “gets-it” or most people don’t, and they just pass it on anyway without getting clarification about what it...
by Motivated Magazine | Feb 3, 2011 | Strategize
Before you can start the journey to establish and maintain a consistent personal and business brand, it’s critical you take an assessment of the current state of your brand. The easiest way to do this is by asking one simple question: How does your part of the...
by Motivated Magazine | Sep 22, 2010 | Communicate
Six weeks into his new job at Microsoft, Steve Ballmer was feeling a pang of uncertainty and began to question his decision to join his former Harvard classmate, Bill Gates, at the fledgling startup. According to Ballmer’s recollection, Gates took him to dinner...
