BRAND-NANAS: How To Navigate Our Brand-Crazy World
Face it. Today the word “brand” is thrown around about as much as a Spalding ball at a Lakers Game. This means one of two things are happening: either everybody “gets-it” or most people don’t, and they just pass it on anyway without getting clarification about what it...
“C” Stands For Collaboration
The business world has changed and a new script is required. This article is the third in a series of seven articles that cover the new business SCRIPT. The first article, The New Business SCRIPT introduced the six critical elements that businesses need to master in...
Implementing Strategy @ Speed
Research consistently shows hard evidence between speed and business results. Faster companies have higher sales growth (an average of 40% higher than slower companies), and higher operating profits (an average of 52% higher than slower companies). They’re also more...
The New Business SCRIPT
We are living through revolutionary change The 14th of September, 2008 is an important date because it’s the day the world changed. Of course history will show this as the date on which the Lehman Brothers collapsed, hurtling the world into an energy-sapping recession...
The Multiplier Mindset
Your biggest asset under any circumstances is the ability to see the “multipliers” in your world. The world is full of people, technologies, ideas, and other resources that can enhance your capabilities and enable you to accomplish far more than you could in...
The Brand Within: Establish Who You Are Before Others Do It For You
One thing is for sure, branding is big business. From Mom and Pop entrepreneurs to global conglomerates, creating the perfect brand can be costly. If you ask most people, “What is a brand?” they’ll respond with a name or refer to a logo. The global power brands are...
Eeny, meeny, miny… Gold
You have been digging for golden ideas to start Creating Shared Value (CSV) and are excited to begin creating profits with purpose that simultaneously drive sustainability, economic growth and social progress. You are ready to select an innovative project that will...
Digging For Gold
You have now seeded sponsorship to start Creating Shared Value (CSV) and are ready to begin examining ways to create profits with purpose that simultaneously drive sustainability, economic growth and social progress. You are ready to discover innovative opportunities...
Seeding Your Journey To Create Profits With Purpose
Creating Shared Value (CSV) is not about your corporate responsibility, it is about the opportunity to create profits with purpose that simultaneously drive sustainability, economic growth and social progress. Corporate Social Responsibility (CSR) strategies...
Transformative Discussions About Creating Shared Value
Suppose you are ready to Pair Passion with Purpose to Create Shared Value. You’ve asked yourself the key questions to begin Enabling Shared Value and you are excited to get started. Key to the success of your mission is creating awareness and initiating a dialog...
Enabling Shared Value
Let’s assume you are as excited as I am about Pairing Passion with Purpose by Creating Shared Value. You recognize that not all profit is equal and that you can enhance your profitability while simultaneously advancing the social and economic conditions of your...
Pairing Passion With Purpose By Creating Shared Value
Gone are the days when pairing passion with purpose had to come at a cost. We do not have to sacrifice our prosperity to help our communities prosper. Until recently, social wellbeing was primarily left to the not-for-profits, NGOs and government. Corporations have...
Increase Productivity With A Better Night’s Sleep
After many years of doing things the same old way, many of us tend to develop and grow accustomed to poor sleep habits. As with any bad habit, we must break the cycle by literally retraining our body and mind to sleep again. Whether you have problems falling asleep,...
Turning Struggles Into Success: The 4 Main Obstacles That Keep CEOs Up At Night And How To Beat Them
Over the past five years, I have had the opportunity to present leadership and business improvement training sessions to more than 1,100 CEOs of firms between $2 million and $500 million. During these intensive workshops, I force the participants to make a critical...
Self Reflection Required to Align Personal & Business Brands
Before you can start the journey to establish and maintain a consistent personal and business brand, it's critical you take an assessment of the current state of your brand. The easiest way to do this is by asking one simple question: How does your part of the world...
Change Your Bait To Catch Your “Big Fish”
As a child, I vividly recall going on ventures with my father to kill multiple birds (hypothetically speaking). These birds were in the form of spending time together, relieving stress, and listening to Mother Nature speak to us. These were times that I thoroughly...
Using Radar Can Help In Business
If you've ever peeked into the cockpit of an airplane when boarding a flight you've probably noticed the overwhelming number of gauges and indicators there. If you're like me, the first time you saw them you wondered "how in the world does the pilot pay attention to...
Avoid Fear Paralysis: 6 Hidden Opportunities for Small Business In A Downturn
During the depth of the 1933 depression, Franklin D. Roosevelt declared that fear can be immobilizing during times of turbulence; but only if we give it power. During his U.S. Presidential inaugural address he stated with confidence, “The only thing we have to fear,...
GrEATing Cards: Sweet Dreams, Sweet Success
How many times have we heard the key to success lies in finding a need and filling it? We brainstorm with our mastermind group, read the business section religiously, and feel primed for the million-dollar idea. Perhaps though, we’re all trying too hard. Maybe all we...